Safer Sacramento Wins Three Shorty Awards
Safer Sacramento had an incredible night at the 8th Annual Shorty Awards in Los Angeles on November 13th, 2023! Competing against winning organizations such as UNICEF, MTV, and other large-scale ad and marketing firms, Safer Sacramento placed in both of its nominated categories, taking home three honors, including
Silver Honor in Multi-Platform Campaign
Bronze Honor in Call to Action
Audience Honor in Call to Action
Congrats to Lori Miller, Division Manager, Michelle Besse, Health Program Manager, and the Substance Use Prevention and Treatment (SUPT) team, who worked on the Safer Sacramento Fentanyl Awareness Campaign. The SUPT team partnered with Chasnoff Media, the creative arm of NTI Upstream, to create impactful video content, billboards, and transit stop posters.
KEY CAMPAIGN METRICS
7.8% Engagement Rate (1%-3% is considered good)
8,400 Website Visits during the campaign
6,700 Fentanyl Facts Page Views
343,000+ TikTok Views
559,800+ Reach on social
412,000+ Impressions
32,000+ Engagements
5,600+ Clicks to the website
Learn more about the campaign and read the case study.
The Shorty Awards was the first award show to honor social media and the work of brands, agencies, influencers, creators, and other social media professionals.
